Sony KDL40EX723BU 40-inch Widescreen Full HD 1080p 3D 100Hz Edge LED Internet

Product Details

Product Dimensions: 10 x 10 x 10 cm ; 14 Kg

Boxed-product Weight: 19 Kg

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Item model number: KDL40EX723BU

ASIN: B004S9DWW2

Date first available at Amazon.co.uk: 2 Mar 2011

By : Sony
Price : £499.99

Product Description

Manufacturer's Description
The best internet content in the best picture quality
A Sony smart TV has over 25 channels of internet content. Similar to apps these take you to dedicated sites so you have a great experience on your TV for content originally designed for a PC. A smart piece of technology called X-Reality improves the picture quality from any source including the internet. X-Reality reduces pixilation and noise from videos uploaded to sites like YouTube and even applies better settings to internet videos from services like Video Unlimited, BBC iPlayer and Demand 5. Keep up to date with friends and family by accessing Facebook, Twitter, and SKYPE with your remote control or via the Media Remote smartphone application.

Sony Smart TV also includes the Sony Entertainment Network service.Video Unlimited is a streaming movie rental service.
- Stream Movies from every major studio
- View in Standard Definition, High Definition and 3D
- Watch on multiple Sony devices and Android mobile phones
- Play titles instantly, navigating with your remote controlMusic Unlimited is a subscription based streaming digital music service.
- Unlimited access to over 7 million songs
- Access your account across multiple Sony devices not just your TV, including PC, PS3, Home Theatre Kit, Android Mobiles and Tablets and Blu-ray players
- No adverts
- Sync your personal music collection, including your iTunes library

Intense 3D entertainment
Once you’ve discovered the thrill of 3D, there’s no going back. Your entertainment literally comes to life in a new dimension with more realism and excitement than ever before. BRAVIA EX723 televisions give you true-to-life 3D action in full HD quality – the clearest, brightest Full HD 3D pictures possible using advanced Active Shutter technology at the widest possible viewing angles. High precision Active Shutter Full HD 3D TVs give smooth and vivid 3D pictures in any room, at any time of day, without the ‘ghosting’ or ‘double-imaging’ effects that can be seen on some other 3D TV technologies. That means you can enjoy an ever-growing selection of Full HD 3D games, movies, sport and TV in comfortable Full HD 3D.
Watch in Full HD
You also get crystal clear, intensely detailed full HD quality in 2D too. Full HD 1080p resolution provides more than 2 million pixels for a smooth, high resolution image. That’s the maximum resolution defined for HDTVs and the format used by Blu-ray Disc players and PLAYSTATION 3 consoles.Fancy playing some Full HD 3D games? No problem. Connect up your PlayStation 3 and it’s game on in a whole new dimension. With 2 HDMI inputs, linking up your HD equipment is quick and easy. You can also connect a wide range of USB devices straight to your home cinema system. Play MP3 music, view photo slideshows and manage the content on your USB memory stick on screen, simply by plugging in a flash drive.
Go Wireless
Simply plug in an optional UWA-BR100 USB Wi-Fi adaptor and connect to your Internet router without wires. Enjoy online entertainment without the clutter of cables.
Super smooth action
Fast moving sports and movies are smooth and clear with Motionflow XR 200. See action sequences at the equivalent of 200 frames per second – that’s four times the frames per second of a conventional 50Hz TV – with next to no judder or blur.
Brighter and sharper with Edge LED With Edge LED backlighting, the TV picture is illuminated by white LEDs arranged along the top and bottom edge of the display panel. Light is directed through the screen, enhancing contrast and brightness. As well as giving sharper pictures, Edge LED also allows for a slimmer, more lightweight design so you can enjoy all the benefits of a big screen television without having to compromise on precious space in your home.

Clear and natural pictures
With X-Reality picture enhancement, images are crystal clear and colours as natural as real life. Detail is perfectly defined with no degradation or noise, even when watching standard definition pictures.
Environmentally friendly
The BRAVIA EX723 Series protects the environment while saving you energy and money. A Light Sensor automatically sets screen brightness to suit room lighting for optimum picture quality and power consumption. Also on board is a Presence Sensor that automatically turns off the TV picture if you leave the room and then switches to standby if you don’t return within a certain time period. The Energy Saving Switch cuts energy consumption to zero when the TV is not in use or on standby. You can easily restart in seconds with Quick Start ; Viewing.
Easy connections
On board are a variety of HDMI and USB ports, so you can really get the best out of your home entertainment. Four HDMI inputs designed to carry high quality digital video and audio with CEC and Audio Return Channel make it simple to connect to High Definition products. Play games on your console, watch latest Blu-ray movies in high definition or enjoy your latest HD home videos. You can also listen to your favourite music or view photos via the USB media player. Simply plug in a USB device to access your favourite multimedia on screen. Stream movies, music and photos to your BRAVIA from compatible devices in the home such as a laptop, mobile phone or music player using DLNA technology.
So versatile
BRAVIA EX723 integrates perfectly with your lifestyle. Record a show you might miss straight to hard disk via USB and link a smartphone to your TV to use as a remote or to find details about the programme you’re watching.
One touch is all you need
BRAVIA Sync lets you control other Sony devices that you’ve connected, such as a Blu-ray Disc player, using just one BRAVIA TV commander. Play Blu-ray movies, watch home movies from your camcorder or photos from your Cyber-shot at the touch of a button on your TV remote.
Links easily to all your home entertainment
BRAVIA televisions are designed to link up in seconds with Sony Blu-ray players, home theatre systems and Personal Video Recorders. Get the most out of your HDTV with Blu-ray and watch your favourite DVDs like you’ve never seen them before in fine detail, vivid colour and pin-sharp contrast. Or get the full surround sound experience with a Blu-ray Home Theatre system like the BDV-E380 or BDV-E880. George Lucas once said that ‘sound is half the experience’, so with that in mind, it makes perfect sense to unleash the power of your favourite films with a 2.1 channel system such as the BDV-EF200. Never want to miss another TV show? Take control of your TV with 豛
Sony 40 HD Ready 1080p LCD TV The perfect choice for great standard TV pictures and stunning 3D Watch free High Definition TV and super smooth movies with Motionflow 100Hz Pro Access online services including BBC iPlayer Demand 5 and Lovefilm KDL40EX723
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